
NESQUIK
8-YEAR-OLD DIRECTOR
Kids have dreams. Big dreams. And even if they seem unreachable at times, Nesquik is here to remind parents that with their support, and the right nutrition, those dreams are more possible than they could have ever imagined.
That’s why when the time came to shoot our latest TV commercial, we decided to put our brand promise into action by inviting a kid with dreams of being a filmmaker to co-direct our spot. 8-year-old Ana Sofía was involved in every step of the process from casting, production meetings to directing actors - Showing moms everywhere that their kids can get closer to their dreams with the right support and the right nutrition.
Executive Creative Director - Elias Weinstock
Creative Director - Rodrigo Lino
Associate Creative Director - Alejandro Rodriguez
Senior Art Director / Writer - Ambrosio Ballon
Senior Copywriter - Tania Gonzalez
THE CASE STUDY
THE COMMERCIAL















