How do you launch the California Lottery’s biggest Scratcher ticket ever? You’re going to need an 18-wheeler. 

 

While this concept could have been pulled off with CGI, we decided to stick to practical effects to get the most realistic results. We used an actual-sized ticket, a scale model of an 18-wheeler, and the perfect perspective in every shot to keep from giving away the effect.  

Executive Creative Director - Elias Weinstock

Creative Director - Fernando Poblete

Associate Creative Director - Francisco Rojas

Writer - Ambrosio Ballon