MILLER LITE 

DON'T MESS WITH MILLER TIME

Miller Time has always been about the brotherhood; about great friends getting together and bonding over great beer. About momma jokes, cornhole champions, fight night, and bad relationship advice.

But recently it’s been ever more difficult to make Miller Time happen. With phones buzzing, bosses demanding, traffic stalling, social media pinging, and date night looming, it felt like Miller Time was under attack. (Especially in Texas, Miller Lite’s largest market, which for the first time was in a decline.) Miller Time was in dire need of a hero. A protector. A legend named Danny Trejo, who would restore order to our sacred ritual with the “Don’t Mess with Miller Time” rally cry.