
PIZZA HUT
PEEKSA MAN
Wherever there are superbowls, he will be there. Whenever your hangry suegra (mother in law) drops in unexpectedly, he will be there. Wherever there are hungry friends huddled around a tv, he will be there. He is... Peeksa Man! A Latino superhero who is so obsessed with pizza that he made it his life’s mission to satisfy the pizza cravings of the world.
He has no superpowers. He has no muscles. He doesn’t even have his own place, but what he does have a big heart and the Pizza Hut Rewards App to save the day.
​
Note: The word Peeksa is not a typo it's how Latinos have pronounced the word pizza since forever. It's how our parents said it and many of us still say it this way out of habit. It's one of those words that makes us feel warm and fuzzy inside.
Executive Creative Director - Leo Gomez
Creative Director - Ambrosio Ballon
Creative Lead - Diego Andrade
Creative Team - Josue Mendoza, Santiago Rivillas
Producer - Talia Bella